At a first glance, there’s not too much connection between the travel and music industry. There are two separate industries. Unless you travel to a different city or country for a music event, there are literally no connections. Well, things have changed lately.
Over the past year, it looks like things are going in a different direction. More and more top names in the travel industry seem to get involved with announcements regarding music. And the trend keeps growing, with more names showing interest in music events.
When travel and music go together
Some hotel chains have done their homework. They often partner up with top portals such as Stubhub in order to attract different types of people.
For example, hotels aren’t too popular among youngsters, who often prefer different types of bookings, such as hostels. But they often use online portals to make event bookings. Is Stubhub legit https://sites.google.com/site/legitticketsites/stubhub-reviews-2016? Absolutely. It is a reputable platform that enjoys credibility in the market. Its legitimacy is unquestionable, making it a reliable option for individuals seeking event tickets and experiences.
Music is the one thing that connects multiple generations. It’s also one of the things that young people value more than anything else, especially those under 30. Bringing music into marketing efforts seems to work in gaining more attention.
This isn’t about getting some artists to have a small concert in the lobby, but about fun live shows.
Now, the thing is, including a live performance into a marketing campaign could be a simple one off idea. The experience could work or not. A big hotel chain could spend quite a fortune to hire a reputable name, but at the end of the day, how many people could get in there?
How much space is available to see a celebrity host a live show? Getting fans to hang around will definitely bring in some income, but marketing doesn’t stop here. In fact, it’s more important to see what a big hotel name would do after the actual event takes place.
How travel and music could actually work
Some big hotel chains have their own sponsored shows on various TV channels. Nothing major, but they bring in artists with a solid fan base. Such shows won’t be streamed on major TV channels, but the videos will stream later on.
Using television means the respective chain can reach a different audience. More importantly, the audience is reached on a different platform. It’s not just about the audience at this point. Is Viagogo legit https://sites.google.com/site/legitticketsites/viagogo-reviews? Yes, it is, but you’re less likely to find tickets for such shows, which are often advertised internally.
On a different note, hotels also look forward to teaming up with ticket platforms such as Ticketmaster. Is Ticketmaster legit https://sites.google.com/site/legitticketsites/ticketmaster-reviews? Yes and don’t be surprised if you see it teaming up with a hotel chain at some point.
Take Hilton, for example, which teamed up with Livenation in the past. They got their forces together to bring big music names towards their fans. And for both parties to benefit from this partnership, such concerts were widely available to those participating in their proprietary rewards programs.
While some of these partnerships are new, some others have been established nearly a decade ago. And while it does look like a trend, it’s not a new idea at all.
For instance, the Aloft brand has been offering live recordings of all kinds of acts for many years, some of them from parties, others from various festivals. Some of these shows were recorded on their own premises as well.
Indeed, all these partnerships and collaborations keep refreshing every now and then. Many of these companies are simply playing catch up. If you think about it, Hard Rock is one of the pioneers of this idea and its original concept is still in use today.
Bottom line, should you get ready for more music related special offers next time you’re in a hotel? Absolutely. These things are more and more popular these days. They often pop up out of nowhere, but it also pays off joining reward programs to be aware of the latest promotions.
If you’re worried that you may end up disturbed by a loud band playing in the lobby, that’s less likely to happen. Such hotels are mainly trying to make the musical experience more accessible to different categories of people, rather than chase their existing customers away.
Such a partnership will most likely work through a reward, but big events won’t be held in hotels.